The Power of Testimonies By Peter Olmstead: Big Fish Video Productions

Why do we see so many infomercials with testimonies? Because it works! If you've ever watched an infomercial and been tempted to buy; then you understand the power of testimonials. My own experience is that I am more likely to buy when I see a real customer testifying to the benefits of a product or service, instead of hearing that message from a sales person.

As a video production company, we create a variety of marketing messages and advertising. It’s always great to produce a testimonial video for a client. These productions are simple, affordable and best of all – they get results.

Each year Big Fish Video produces a number of testimonial videos. In creating these productions, we have no problem finding people to say tremendously positive things about each organization. If you've got happy customers, you shouldn't have any trouble getting them to talk about how pleased they are with your product or service.
It can be difficult for some people to ask a customer or client for a favour, especially if it’s to appear on camera. But testimonies are a tried and true business practice that most business people will be glad to offer. The best time to ask a client for a testimony is right after they have purchased your product or service. At this point the experience of working with you is still fresh in their mind.

A good tip is to prepare different statements to use as examples of what to say. This is really a consideration for your client’s time, making it an effortless task as in most cases the person will pick one of your samples. Another benefit is that you are more likely to get the language you desire for your testimonies.

Of course testimonies are not exclusive to video and can be offered on paper or a website, but presenting a potential buyer your video testimonies is a very effective and powerful tool. It is also a benefit to the business to business customer who participates, knowing that their face and company name is getting free exposure.
So remember, truth sells—and you can't get closer to the truth than when it comes from someone who's had a real-life experience with you, your product and your company.

Unfortunately you can't bring your best customers with you to sales calls, so testimonials are the next best thing.